• Packaging

• Point of sale materials

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William Grant are independent family owned distillers with a wide portfolio of spirit brands operating in 180 worldwide markets. Sailor Jerry is a core brand, the original spiced Caribbean rum.

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Our brief was to promote the ‘Jerry Cola’ serve using consumer interaction via a competition across both the on and off trade markets in the UK. The concept of an ‘Epic Party’ allowed us to use a range of point of sale in bars and stores to drive traffic to a branded web portal where we could manage the competition and ticketing process.