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Tia Maria

• Point of sale materials

• Bar staff education

• Procurement

Disaronno International UK is a subsidiary of Iilva Saronno, a business focussed on driving growth of a portfolio of wine and spirit brands through creative and innovative marketing in both the on and off trade. Tia Maria is one of the key brands in their spirit range. It was used in the very first Espresso Martini recipe over forty years ago.

Our brief was to drive the Tia Signature Serve in the UK on trade channel, thereby creating a highly memorable bar occasion. At the heart of this was a branded drinks tree, which was supported by impactful point of sale materials. Our team worked directly with the fabricators to design, develop and produce the branded trees and the accompanying glassware.

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2023| NDC Marketing Communications

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