• Print and digital campaigns

• Sales promotion

• Brochures

• Direct mail

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Midea is one of the world’s largest home appliance brands, specializing in air treatment, refrigeration, laundry, kitchen and cooking appliances, water appliances, floor care and lighting. They are the world’s largest air conditioning manufacturer.

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Our brief was to take up the role of an out of house marketing department for the UK heating & cooling business, delivering integrated marketing across all of their channels. These had to work in communicating with retailers, installers and home owners with relevant and consistent messaging. The result was a suite of materials that communicated clear product benefits, easy to understand specifications and brought to life with themed advertising and sales promotion.