• Salesforce assets

• Sales promotion

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Signify is the world leader in lighting for professionals, consumers and lighting for the Internet of Things.

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Our mission was to deliver Signify’s core messages to prospective customers in a concise and easy to digest format. In a market where sales decisions are driven by precise information and captivating presentation, our brief was to provide sales materials that would help persuade the National Hockey League (NHL) of America of the benefits in transitioning to sustainable LED and connected lighting.

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‘The power play to keep you at the top of your game’ presentation resulted in a partnership with the NHL that will see Signify installing lighting systems in more than 4,800 ice rinks across North America, from major arenas to community facilities.