Weldability SIF

• Brand positioning

• Competitor analysis

• Rebranding

• Intellectual property services

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The Weldibilty are a UK based business providing a comprehensive range of equipment, accessories, safety products and services to the welding industry. Their mission is to improve the quality and skills in metal fusion for the next generation.

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Using our market analysis framework, we developed a customer needs model and identified appropriate messaging that built on their values in a meaningful way to each of their customer groups.

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As part of this exercise we were perfectly placed to be able to rebrand several of their subsidiary companies and apply a consistent approach to brand usage. Our guidelines also included a segmentation framework to implement social media in the optimal way to reach their different customer audiences. The result is clear and consistent communication across the group of companies.