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Weldability SIF

• Brand positioning

• Competitor analysis

• Rebranding

• Intellectual property services

The Weldibilty are a UK based business providing a comprehensive range of equipment, accessories, safety products and services to the welding industry. Their mission is to improve the quality and skills in metal fusion for the next generation.

Using our market analysis framework, we developed a customer needs model and identified appropriate messaging that built on their values in a meaningful way to each of their customer groups.

As part of this exercise we were perfectly placed to be able to rebrand several of their subsidiary companies and apply a consistent approach to brand usage. Our guidelines also included a segmentation framework to implement social media in the optimal way to reach their different customer audiences. The result is clear and consistent communication across the group of companies.

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2023| NDC Marketing Communications

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