• Name generation

• Brand development & design

• Intellectual Property Services

• On-going marketing comms

• Web design and build

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The challenge: To reposition and rebrand Northern Freight Services as one of the North East’s leading logistics providers while retaining the heritage of a 50 year old operation.

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Feeling that their brand didn’t reflect their current service offering, Northern Freight Services approached us with the brief to re-evaluate their brand positioning, so it was more in keeping with their current operations.

 

Involving key stakeholders at every stage we embarked on a name generation and positioning exercise. Covering everything from stationary to livery we developed a brand that was more representative of one of the UK’s leading logistics suppliers.